Facebook increases transparency, gives users greater control over News Feed

Facebook increases transparency, gives users greater control over News Feed

From there, you'll be able to view info at a glance on why you're seeing certain posts on your News Feed - e.g. because you're a member of X Group or Page on Facebook - as well as manage the content you'd like to see more or less of.

The new news feed tab will show a user's recent activity that helped the site's algorithms reach its decision, including any links or interactions with the posting account and if they have a history of reading posts from that account.

"The basic thing that this tool does is let people see why they are seeing a particular post in their news feed, and it helps them access the actions they might want to take if they want to change that", Facebook's Head of News Feed John Hegeman told reporters on Monday.

Facebook is lifting the lid on the algorithm that decides which posts appear in its news feed, as part of a drive to be more transparent and offer greater control to users. It could be a pretty straightforward reason, such as it's by one of your friends or from a group or page you've joined.

"This is the first time that we've built information on how ranking works directly into the app", Facebook Product Manager Ramya Sethuraman said in the blog.

Both tools will be accessible from the drop-down menu in the top right-hand corner of any post or advert on the news feed of the social media platform. We do know that Facebook's News Feed algorithms are responsible for what appears in our News Feeds.


Facebook is now trying to explain better why certain posts appear or are ranked higher than others (since they don't always appear chronologically). To that effect, it is introducing a new feature called, "Why am I seeing this post?". Second, it's not clear just how much Facebook users will now know about why posts appear and what the company knows about them even with this tool.

Facebook is also updating its "Why Am I Seeing this Ad?" feature launched a few years ago with additional details, Hegeman said, such as explaining how ads work that target customers using email lists.

To address larger public concerns over how questionable content arrives in News Feed, you'll be able to dig a little deeper into a post.

They said they will now provide details such as when the advertiser uploaded the information or if the advertiser worked with another marketing partner to run the ad.

Changes to 'Why am I seeing this ad?'

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