Spotify launches in India amid court battle with Warner Music Group

Spotify launches in India amid court battle with Warner Music Group

Spotify's music streaming service has just launched in India, and sports some features that will make U.S. and United Kingdom listeners envious.

Ahead of its launch in India, Spotify was reportedly facing legal issues with Warner Music. Worldwide competitors include Amazon Music, Google, and Apple Music. "Spotify's music family just got a whole lot bigger".

Spotify's customized features for the Indian market include: multi-language music recommendations (Hindi, Punjabi, Tamil and Telugu); playlists made for India including Indiestan, Rap91, Namaste Love, Punjabi101, Bollywood Butter, and Top Hits in Hindi, Tamil, Telugu and Punjabi; and "Starring...", a series of playlists featuring music from top Bollywood, Tollywood, Kollywood, and Punjabi actors. "Indian users can select their preferred language (s) to receive tailored Daily Mix, Home, Radio, Search results and recommendations", said the company. Interestingly, Spotify has introduced the ability to listen songs on demand even for free subscribers. The service offers a variety of Bollywood-focused playlists which are curated with songs from Indian movies. The company claims that it will be using artificial intelligence algorithms to curate personalised playlists based on what people in the cities are listening to. It's an inherent part of our lifestyle and culture, whether we pray, work, or relax.

"All other major labels and publishers have already agreed on economics and to license their music, and Spotify has also entered into a licence with the local collecting society, while WCM remains the lone hold-out needed for a Spotify launch in India", the spokesperson added.

A video Spotify created for the India launch includes shout-outs from Indian artists including Armaan Malik, Neha Kakkar, Amit Trivedi, Salim Sulaiman, Anirudh, Badshah, Vishal Shekhar and Jonita Gandhi as well as global music stars Katy Perry, BTS, Selena Gomez, The Chainsmokers and Zedd. To make it appealing for the local users, Spotify has built some exclusive features for India.

Spotify will offer more than four crore songs and 300 crore playlists for music fans in the country, the company said in a statement. Google Play Music charges you Rs 99 per month. Spotify is available on over 500 products across 200 hardware brands globally.

With that, Spotify is now set to compete in a fast-growing market that already has some 150 million users of streaming music services, including Apple Music, Google Play Music, and local carrier-supported players like Airtel Wynk and JioSaavn. The company says that approximately 30,000 new tracks are added each day, and has paid 10 billion euros to rights holders since launch in October 2008.

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