The world record-holding Instagram egg finally cracked

The world record-holding Instagram egg finally cracked

Unless you've been living under a rock, you would know of the egg that broke Kylie Jenner's record of the most-liked pic on Instagram.

An egg is usually beaten, but its Instagram account whipped up a lot of buzz last month and on Super Bowl Sunday, its goal was revealed: mental health awareness.

The page was set up at the start of January, and encouraged people to make its only photo the most-liked post on Instagram. Meanwhile, when this egg broke Kylie's record, the Hollywood starlet's admirer and singer-actor Diljit Dosanjh took amusing revenge by cracking an egg into pieces.

In an advert broadcast on U.S. streaming platform Hulu, the egg was framed as an emblem for those struggling with mental health battles. "An egg is an egg, it's universal".

The trio of Brits who cooked up the now-famous, record-breaking, Super Bowl-smashing egg have finally spoken out.

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In a cryptic announcement made through a Hulu episode titled "The Reveal", the true meaning of our lil egg friend was unveiled. Netflix, meanwhile, didn't drop new content today as it did after last year's Super Bowl, though it did have an ad in the Big Game for a nature documentary.

The New York Times reported that "Margaret Johnson, chief creative officer of the agency Goodby Silverstein & Partners, only became aware of the egg account after realizing that her 12-year-old son had liked the image".

'Recently I've started to crack. It turns out that the egg was cracking under the weight of pressure from social media and was all part of a publicity campaign for Mental Health America. The website for Mental Health America then appears.

A widely followed Instagram account can be worth a lot of cash, reportedly up to $10 million in the egg's case. But others have applauded the clip for highlighting the importance of mental health, especially when combined with online activities.

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