‘Bird Box’: Great beginning of the year for movie watchers

‘Bird Box’: Great beginning of the year for movie watchers

In "Bird Box", Bullock plays a mother of two children desperately trying to survive in a world overrun with monsters who can kill you just by being seen.

It wasn't the first time the streaming giant has boasted about one of its projects having a major impact with its subscribers.

For more Netflix films that are blowing up the internet, check out how to see the five main endings of the interactive film Black Mirror: Bandersnatch and read our recent interview with Black Mirror's creator. How many of those 45 million watched the movie from beginning to end?

A Netflix spokesperson shared with The Verge, that an account is considered a viewer "once a view surpasses 70 percent of total running time including credits". Netflix claims this is the best first week for a Netflix film ever, though it wasn't specified if that number also includes non-Netflix original movies. Every Netflix "account" accommodates five users.

"I don't believe that films that are given token qualifications, in a couple of theaters for less than a week, should qualify for Academy Award nominations", Spielberg told ITV News. They don't have to account for consumer logistics - figuring out what theater is playing the film you want to see, getting up and leaving home, especially in the snow, purchasing tickets.

Bullock, whose character eventually makes it to a safe house by avoiding looking up at the creatures that are apparently flitting through the sky, offered a detailed account of what the monster looked like in the scene that didn't make it into the final cut of Bird Box. But the company has not released its box-office gross for the movie.

"It was a green man with a horrific baby face", she said. "So it would have been the wrong decision", she said. Undoubtedly, a large part of the reason the film quickly caught the attention of many was because of the plethora of viral memes that emerged from it. "Why share the stats for one film but not the others, aside from wanting to create buzz?" In an era when the inclusion of women and people of color is a rallying cry in Hollywood, Netflix could help push it forward.

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