Designers Dolce & Gabbana issue apology after China 'racism' row

Designers Dolce & Gabbana issue apology after China 'racism' row

The brand cancelled a fashion show in Shanghai on Wednesday following the backlash.

To make matters worse, a user on Instagram named michaelatranova had a conversation, apparently with Stefano Gabanna himself, who used highly inappropriate language and imagery to describe China.

"We are sorry for the impact and harm these untrue remarks have had on China and the Chinese people", it said. The company has blamed hackers.

Meanwhile, Datin Sri Lara Hussein, CEO, M&C Saatchi Malaysia said that she personally felt "totally outraged" Dolce & Gabbana's ad especially given it is an iconic Brand that celebrates women and femininity. Another commented: "Please go away from China market, we don't welcome you". We love your culture and we certainly have much to learn.

The clips were quickly removed from Weibo after they sparked anger but remain on Instagram where internet users are still criticizing the company.

The company had previously apologised to "China and the Chinese people" and expressed regret that its Shanghai event had been cancelled, while Gabbana claimed that his Instagram account had been hacked. His criticism of in vitro fertilisation, for example, had put him on collision course with pop star Elton John, who created the hashtag #boycottdolcegabbana, in response. "But most brands are quite careful, they don't do things that are humorous".

Dolce & Gabbana is in hot soup.

The video was part of a "chop-stick instructional video" campaign and featured a Chinese model attempting to eat oversized Italian food with chopsticks. Traditional Chinese-sounding music plays in the background. In one video, the model struggles to pick up a cannolo with chopsticks, only to have the voiceover ask, "Is it too huge for you?"

Chinese shopping websites boycott Dolce & Gabbana, Fashion News & Top Stories

But Chinese viewers who saw the cannoli ad - some overseas and some using special software to circumvent Chinese censors - found it crass and patronising. The German carmaker apologized for "hurting the feelings" of the people of China for quoting the Dalai Lama on Instagram.

Stefano Gabanna allegedly called the Chinese "ignorant" and said they were a "dirty smelling mafia." on DM's on Insta.

Following the backlash, the company said that the account had been hacked and that the legal office were investigating the matter. Dior, controlled by luxury conglomerate LVMH, wasted no time in showing Galliano the door after he hurled anti-Jewish insults at a couple in a Paris bar, and the designer later apologized.

By Wednesday afternoon, the controversy was the most-talked-about topic on Weibo, China's version of Twitter.

Reports have circulated that Steffano Gabbana will be dropped from the brand, with a re-launch featuring only Domenico Dolce to follow.

The furor is a setback for one of Italy's best-known fashion brands in China, where rivals from Louis Vuitton of LVMH to Kering's Gucci are vying to expand.

The boycott spread to foreign sites, with Richemont's Yoox Net-A-Porter removing the brand's items from its Chinese and Hong Kong portals.

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