Google Feed Officially Rebranded To "Discover", Will Appear On Mobile Website Too

Google Feed Officially Rebranded To

Google, which is celebrating its 20th anniversary this week, on Monday looked to the future as it unveiled three big shifts in search that appear to take aim at some of its biggest competitors. Google has found that online searchers "keep going back to the same topics", said Nick Fox, vice president of Search and Assistant products.

Though much has changed in the intervening years including now offering Search in more than 150 languages and over 190 countries. Then, you will find relevant information for the activities that you might want to start. Tap on one of these videos and you can watch it in its entirety.

For the end user, however, Google Search should be a richer, more relevant experience, based on what Google shared in a blog post.

Activity Cards will surface "where you left off in search", showing you previous pages/sites visited and previous queries.

Google Lens is also getting improvements as it migrates from Android to iOS and the web.


Users will be able to save pages to their Collections from Activity Cards.

Other behind the scenes changes to rankings in Google Images are also happening, with things like site topical relevance, fresher content, and "central" image placement on click-through all resulting in higher results. Similar to the Google Lens app in Google Photos and the Google Search app for iOS, Lens in Google Images will analyze and detect objects such as landmarks and clothing based on a snapshot.

Another innovation will be the history on the type of Instagram that Google will give search results. The modifications have now congealed into a single whole with Google's announcement that they are rebranding the Feed as Google Discover. Think of the times you are typing in a question in the search bar and about 10 prompts crop up? There will also be suggestions of related topics. Google says that Discover will now appear on the Google homepage on all mobile browsers. For example, if you like recipes in Spanish, it will only show pages with Spanish-language recipes, but if you like your news in English, news articles will be in English. "This lets us identify a picture by looking at its pixels, without needing to be told by the words on a page", Google explains.

From checking for a spellcheck to searching about all the juicy details of any Hollywood drama or Royal Wedding, the Google has helped us to be updated with anything that is happening around the world. The search giant is making it easier for you to see what information you should explore next. The company is working with the state of Virginia and its community colleges so it can help find not only jobs, but training for jobs. This new version of search will be powered by Artificial Intelligence.

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