Google ties up with Indian lenders in bid to woo new users

Google ties up with Indian lenders in bid to woo new users

Google has particularly focussed on the "GO" edition of the search app on mobile which was first announced a year ago for markets like India.

Further, Google said it had now integrated Marathi language, in addition to English and Hindi, with the Google Assistant.

The Google Assistant arguably gets the biggest update. They're also building something called the "merchant experience" so that businesses can find more customers through Google Maps and customised notifications. Google has announced that Google Feed will become a bilingual feed with English and Hindi languages support and it will arrive on Google Go as well, in the coming months.

More than 50% of Indian are now using the search function, Google Go or just Google search, on their phones. Users can also pull up any web page in English and a range of Indian languages, including Hindi, Bengali, Marathi, Malayalam, and Tamil. Also, though Google Tez now has a new name, its features remain just the same.

With the new Google Pay app in India, certain customers of partner banks will be able to secure instant loans within the app itself, with the amount being disbursed in minutes.

Apart from optimising Android for affordable devices with limited hardware functionalities, Google has also made the Google Assistant more accessible to Indian users.


Google on Tuesday announced that it has rebranded Google Tez to Google Pay.

Voice search has grown by 270% year-over-year in India.

Google revealed that right since the launch of Tez in India last September, the app has been used to carry out more than 750 Million transactions that are collectively worth more than $30 Billion.

In partnership with Indian banks like HDFC Bank and ICICI Bank, Google is also looking to go beyond basic payments. This makes it very hard for Indian languages publications to bring their content online. With the lack of NFC-based mobile payment solutions in the country, Google opted not to launch Google Pay (formerly known as Android Pay) in India, and instead launched a UP-based mobile payment system which is different from NFC-based payment systems.

Google today said it has partnered Andhra Pradesh State FiberNet Ltd (APSFNL) to bring Google Station to over 12,000 villages, a move that will provide Internet access to about 10 million people.

Google Maps and Google Station Google Maps continues to be a priority product for Google.

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