How AMC Theatres plans to compete with MoviePass

How AMC Theatres plans to compete with MoviePass

"The offering is being run through its loyalty program AMC Stubs", and although that may seem like less of a good deal than MoviePass, which conceivably would let you see seven movies per week for the monthly fee of $9.99, AMC has the advantage of actually owning the venues and therefore being more sustainable.

Stubs A-List, which is set to launch this Tuesday, will allow users to attend movies up to three times per week at any of the company's 650 theaters in North America.

Stubs A-List costs more and is of course limited to AMC theaters, but AMC is taking direct aim at MoviePass with features like seeing multiple movies per day and repeat visits to a movie you've already seen. Their service has gone as low as $6.95 a month, which is less than the cost of a single movie ticket in most cases.

AMC Theatres chief executive Adam Aron pointedly said in a statement that AMC's program is at a "sustainable price".


"Heard AMC Theaters jumped on board the movie subscription train". Additionally, the new subscription, dubbed AMC Stubs A-list, has all the advantages of the current AMC Stubs program such as upsizing concessions. MoviePass works at most theaters in the US, not just AMC, because the company pays full price for each and every ticket. The service's parent company Helios and Matheson insists that they are in no danger of going under and the service recently hit the 3 million subscriber mark.

"We expect to see a surge in demand for Imax tickets from this exciting new program, which should drive incremental revenue to Imax theatres by offering consumers - for the first time - the freedom to experience blockbusters such as Jurassic World in Imax over standard offerings for no additional upcharge", said Imax CEO Richard L. Gelfond.

In response, MoviePass tweeted that AMC's plan is 'Twice the price for 1/4 the theater network and 60% fewer movies. "We want to make movies more accessible, they want more profit".

Other stipulations include a mandatory two-hour window between films seen on the same day, and no rollover if a subscriber does not see three movies in one week.

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